Bright.Blue

Exclusive StoreFront · Physical retail

Healf on the shop floor.

A fully branded machine rollout — Form Nutrition and your hero range in high-intent venues, with retail media and measurement built in.

StoreFront
Fully branded machines
Form
Featured at PoP
Connect
Plan · book · measure
healf.com
Digital product bridge

In collaboration with Bright.Blue

Healf × Bright.Blue
Bright.Blue

Introduction · Connect platform

Connected retail — physical, digital, media & data.

1,000+ devices nationally · 22.6M+ monthly impressions · fully managed campaigns with first-party vend data on every transaction.

Connect · Locations & estate map
Bright.Blue Connect location map
Connect · Live dashboard & intelligence
Bright.Blue Connect dashboard
retailmedia.slides.bright.blue
Introducing Bright.Blue
Bright.Blue

Your brand

From healf.com to the shop floor.

Healf has built trust in Eat, Move, Mind and Sleep — Form Nutrition, performance protein and curated wellness. Physical retail extends that story where high-intent shoppers already spend.

Feature Form Performance, Superblend & hero SKUs on-machine
Bridge trial in-gym to healf.com subscriptions & bundles
Own the category with an Exclusive StoreFront — not just a listing
Healf × Bright.Blue

Retail media deck · Routes

How we can build a plan with Healf.

Start with distribution, add screen presence, or go straight to a flagship Exclusive StoreFront — we scope listing, media and reporting together on Connect.

01

List your products

Form Performance, Superblend and Pureblend in the planogram — the same packs shoppers know from healf.com.

Form Nutrition products on Healf
02

Advertise on the estate

Feature Form and hero SKUs in DOOH, banners and journey placements — closed-loop attribution on every vend.

Form Performance on machine
03 · Focus

Exclusive StoreFront

A fully branded Healf machine — your wrap, your range, your journey, Digital Product Connect to healf.com.

Healf Exclusive StoreFront machine
Building with Healf

Retail media · First half

What is your objective? We run the rest.

The same objective-led playbook from the Bright.Blue retail media deck — tailored to Healf’s growth in physical retail.

Campaign objectives on Connect
Awareness
Build brand & Healf Zone
High-impact DOOH in gyms and travel — Form and curated edit front and centre.
Conversion
Boost Form & protein sales
Category lead, product boost and checkout takeover with live uplift reporting.
DTC bridge
Drive eCommerce & subscription
Digital Product Connect → healf.com collections, bundles and Healf Zone.
Launch
New flavours & NPD
Pilot on one StoreFront, read results, scale across the estate.
Fully managed · Measurable
Healf machine in gym
Bright.Blue

In-gym · Point of purchase

Your brand on the machine.

Full-screen retail media on Healf-branded devices — Form Performance hero, curated wellness edit, and Healf storytelling on the Bright.Blue interactive screen.

6.5M+
Gym visits / month
PoP
Post-workout moment
Form
Featured hero SKU
Live
Vend attribution
Healf × Bright.Blue
Bright.Blue

Media products

Every placement — Healf creative.

Full-funnel retail media on the Bright.Blue screen — DOOH, banners, category lead, pop-ups and PDP visuals, with Form and Healf products rotated across adverts.

DOOH
Idle loop DOOH · Form Performance
Home banner
Home Healf curated edit
Category lead
Priority Category icon lead
Pop-up
Journey Healf Zone pop-up
PDP
Conversion Form PDP visuals
Digital Product Connect → healf.com Managed on Connect Creative refresh included Closed-loop reporting
Healf × Bright.Blue
Bright.Blue

Flagship · Machine rollout

Exclusive StoreFront —
Healf’s store, on the floor.

A fully wrapped Bright.Blue machine — Healf branding, Form Nutrition range in the coils, and every banner owned by your team. Digital Product Connect lands shoppers on healf.com for subscription and bundle growth.

Full physical refurb + on-screen takeover aligned to Healf artwork
Curated planogram: Form Performance, Superblend & complementary SKUs
Pilot one venue → scale across gyms, travel and universities
Fully branded Healf Exclusive StoreFront machine
Exclusive StoreFront
Bright.Blue

Digital Product Connect

From the machine to healf.com

QR-led journeys to Form Nutrition and Healf Zone — bridging in-location trial to the storefront URL you already invest in.

healf.com/collections/form-nutrition as the digital SKU
Setup, trafficking & QA managed on Bright.Blue Connect
Scan, order and subscription events reported alongside vends
Healf × Bright.Blue

Bright.Blue Connect

Plan, book and measure — everything that comes with it.

Real-time analytics, A/B testing while live, and ROI tied to tills — the measurement layer Healf should expect from a flagship StoreFront rollout.

What you get

  • Reach — footfall & impressions by venue type
  • Sales — SKU-level vends & incrementality
  • Media — placement delivery & creative rotation
  • Digital — QR scans & connect-through to healf.com
  • Optimisation — test, learn and refresh mid-campaign
Connect media reporting
Measured at the till
Bright.Blue

Defined audiences

Where Healf wins.

High-intent wellness shoppers — measured footfall, not modelled demographics.

Move
Post-workout & performance
Form Performance and recovery — gym estate aligned to Healf’s Move pillar.
Eat
Clean nutrition & protein
Plant-based, considered ingredients — trial at point of thirst and hunger.
Travel
Premium captive footfall
Airport and travel hubs for discovery before shoppers return to healf.com.
Data
First-party vend & scan data
Closed-loop attribution from screen to sale — weekly readouts for Healf teams.
Healf × Bright.Blue
Bright.Blue

Case study · Gym estate

National gym takeover at scale.

2.8 million impressions across 124 premium gyms — the same connected playbook we would adapt for Healf and Form, with every impression tied to a till transaction.

+34%
Incremental sales
6.2×
ROAS
+120%
Category growth
2.8M
Impressions
Proof · Retail media deck

Commercial · Discussion points

Collaborating on rollout & funding.

Healf × Bright.Blue — a partnership to fund and deploy physical retail, not a one-off media buy. Bright.Blue’s model is built to co-invest in branded StoreFront rollouts with strategic brand partners.

What we can explore together

  • Shared investment in Exclusive StoreFront machines & refurb
  • Listing, media and replenishment wrapped in one plan
  • Performance gates before scaling estate-wide
  • UK launch first — extension to Europe and the US

Bright.Blue’s unique model

Commerce + media on one device means we can structure funding around real sales and measurable ROI — aligning Healf’s DTC economics with physical retail expansion.

  • Flexible commercial structures by phase
  • Transparent reporting on Connect
  • One team from brief to live optimisation
Healf × Bright.Blue

Venues · Estate plan

Finding sites together.

Bright.Blue brings live venue relationships across gyms, travel, universities and leisure. Healf brings brand pull and partner networks. We combine both to secure the right sites for Healf StoreFronts.

100
Phase 1 · Pilot
Prove Form & StoreFront creative in priority UK venues
300
Phase 2 · Scale
Expand proven planogram & media across core estate
500
Phase 3 · National
Full UK footprint — ready to extend EU & US with same playbook

Bright.Blue venues

Existing connected estate — airports, gyms, travel, universities, leisure.

Healf venues

Your partner, retail and event relationships — mapped jointly to machine placement.

Venues & rollout

Bright.Blue machine types

Tailor the machine to the site.

Not every location needs the same format. We match Hyperion, Europa and Blinks to footfall, space and range depth — so Healf can maximise impact per venue.

Hyperion format machine

Hyperion

Flagship large-format StoreFront — maximum visual impact for travel, malls and anchor gyms.

Europa machine in hallway

Europa

Core connected retail unit — balanced range and screen estate for high-throughput sites.

Blinks compact kiosk

Blinks

Compact footprint for tight concourses, studios and secondary locations — trial and top-up missions.

Sites · Formats · Range

Plan with Healf

Come to the office — see the machines.

We’ll walk Healf through every Bright.Blue machine type live — Hyperion, Europa and Blinks — and align on funding, venues and Phase 1 StoreFront creative.

Working session agenda

  • Hands-on machine tour & format selection by site type
  • Planogram: Form + hero Healf SKUs from healf.com
  • StoreFront wrap & on-screen creative approval
  • Funding structure & phase 1 (100 machines)
  • Joint venue map — Bright.Blue + Healf introductions

What to bring

  • Brand guidelines & latest Form pack shots
  • Priority collections & commercial targets
  • Healf venue / partner list for co-selling sites
  • Healf Zone & DTC landing preferences

Adam Smith · adam.smith@bright.blue · Barry Davies · barry.davies@bright.blue · bright.blue

Healf × Bright.Blue
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